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Behind The Brand.

Safire Homme is an emerging concept space specializing in Men’s Fine Jewelry, located directly on the border of Soho and Nolita in downtown New York.

Run by a family of managing partners whose expertise includes understanding of jewelry and retail knowledge, New York real-estate positioning as well as fashion acumen and business expertise, Safire Homme is spearheaded by New York based artist Léla Sophia and curated by Dillon Firestein. This new retail endeavor is set to provide men with a highly curated selection of fine jewelry from brands across the globe, a limited selection of vintage high-end watches, as well as a personally curated selection of jewelry from Léla Sophia’s country of origin, Morocco.

Looking to bridge the gap between clients and designers while providing a platform for both established and up and coming artists, Safire Homme provides a unique and unmatched personal shopping experience specifically catered to men. Located at 265 Lafayette Street between Spring and Prince Streets, Safire Homme’s modern and relaxed storefront channels Soho culture with the feel of a Nolita boutique.

Sophia and Dillon - Co-Owners Safire Homme